dwindled.This might be a sad story but I would like to blame it on
innovation.
The lack of creativity amongst the firm's staff and engineers has
costed the company millions of dollars in revenue.It is more of a
slow and complicated phone than its counterparts with lots of hiccups.
My experience withblackberry phones has not been exciting or enticing.
Competitors
'''''''''''''''''''''''
Rivals like Samsung, Nokia and Apple have taken their mobile brands to
the next level.This is through pleasing customers with cheap, fast and
easier-to-use gadgets in the market.Nokia, for example, has
specialised in energy-conservative phones(battery last longer) plus
the simplest interface across all its products.
Design
''''''''''''
The mobile phone company's products are not at par with current
consumer needs.Most of the phones are heavy and large.The design of
blackberry devices is also the same for each released with no changes
for upcoming products including its shape, size and colour which vary
less distinctly.
Speed and ease-of-use
'''''''''''''''''''''''''''''''''''''''''''''
The hardware and sofware are both not in sync with the device.A
button, lets say, when pressed respond less quick than current
technological demands or has to be double-clicked.This may be a result
of the operating system, not as compatible with the hardware as
possible.Check on that BB.
The software capabilities are also minimum.Scrolling in touchphones is
as difficult as finding a way through a maze.They should emulate
Samsung mobile which offers sideway gliding windows in touch screen
interfaces.It enables the user to browse amongst various running
applications faster.
Applications
'''''''''''''''''''''
The blackberry app store is another challenge.Users have to pay higher
ammount of money to access apps which usually require 3g
connectivity.(in real sense, 3g is more expensive than 2g network).
Power consumption
''''''''''''''''''''''''''''''''''''''
Last, but not least in this discussion, is an important necessity.It
is what makes us love and keep the phones close to us as our
families.The battery.
Blackberry batteries have a short life and standby time hence, poor in
power conservation.This usually happens after a year.They should
follow Nokia's footstep in creating reliable energy-saving phones.
Market
''''''''''
Buyers,due to the above reasons have opted for alternative products.As
a result, lower profits have been witnessed, compared with their
counterparts.
In the third quater earnings of 2013,the company has made a loss of
$4bn sales earnings from $2.7 to $1bn.
The week ended yesterday, was a hallmark in which the company entered
a five year deal with Foxconn to help produce its devices.The CEO said
the company is working with its in-designers on producing world class
phones in a highly competitive market.Foxconn will produce blackberry
phones and the new design is expected early next year.